We’re very honored to have Evelio Mattos, our Creative Direct at Design Packaging, be invited back to speak at The Dieline Conference / HOW Design Live in Chicago. This will mark his second time speaking at The Dieline Packaging Design conference, which ushers in thousands of design and leadership professionals from the U.S. and around the world.
If you’re expecting beautifully printed graphics on packaging to differentiate your product from the competition, think again. Before visual design creates a need in the consumer to interact with your product, the consumer recognizes color and shape. Having defined the parameters within which you are able to create in Part 1 of this series, the focus now shifts to defining; white-space, user-experience, materials, shape, and structure. Packaging & Dielines is also available as a free downloadable resource to inspire new engaging structures with easy to follow dielines as you explore the possibilities of structural packaging design.
Understand that the parameters set in Part 1 are guidelines that define a client’s needs, limitations, and comfort zone, being well informed of the boundaries allow you to push beyond them. How far beyond those boundaries will depend on a risk reward trade-off, does ROI increase incrementally as you push beyond the established boundaries?
We’re thrilled to announce Evelio Mattos, Creative Director for Design Packaging, is now also an Editor for TheDieline.com. He will continue to support the global creative community through packaging design and education. Our recently released free e-book, Packaging & Dielines a Free Resource for Packaging Designers, in partnership with TheDieline has racked up over 130k impressions and is currently being implemented in university classrooms. We can’t say how proud and excited we are to be releasing the second e-book in the Packaging & Dielines installment.
We're releasing a three-part educational series in partnership with TheDieline.com focusing on the process of packaging design from defining parameters to visual design. Class has just begun:
Packaging design is a stylized form of functionalism. Function focuses on carrying, protecting, and presenting the product. Style creates desire for the product within, delivers on the brand promise, and enriches the user experience at every interaction.
Understanding what goes into laying the foundation for packaging innovation begins by both defining and tightening your design parameters beyond asking How Much, How Many, and When. Before the design process even begins it is critical to define your parameters: goals, requirements, budgets, timelines, and materials.
In this 3-part Packaging 101 series, we will address parameters and setting expectations in Part 1. Define & Refine, followed by concept creation Part 2. Structural Development, and finally Part 3. Visual Design.
Nona Woolbright, Ph.D., associate professor, department of graphic communications, at Clemson University states “The process is intertwined in nature where all three of these factors play an equally important role within the overall design. But I try to emphasize the consumer interaction and adjust the design to meet the other two needs within the process.”
We published Packaging & Dielines: A Free Resource which was featured on TheDieline, providing share-worthy editable vector packaging dielines to professionals and novices alike. We're very thankful for the success of the book thus far. It has reached over 90,000 views on issuu, over 500 shares on The Dieline including making Top 100 of 2014, and thousands of repins on pinterest as well as being included in PackagingDiva’s "Top Team Pin of 2014". Whew!
Design Packaging’s free-to-download e-book, Packaging & Dielines, contains a collection of editable vector packaging dielines that are ready to use, build upon, and share.
As packaging design continues to grow as a discipline and a community, Design Packaging’s ideology of idea-sharing led to creating our first e-book containing some of our more popular structural designs, as well as tried and true standards. For students and professionals alike, the easy-to-use e-book can be imported into Adobe Illustrator to scale, edit, and print.
“WHAT’S THE SECOND MOST IMPORTANT THING? FAILURE. PHOENIX’S OWN @EVELIOMATTOS OF @DESIGNPACKAGING TALKING FEAR AND PERSEVERANCE AT #PHXDW”
The annual Phoenix Design Week, a “celebration of design in the desert”, was kicked off this year with the Method and Madness Conference. A full two-day event, Evelio Mattos, Creative Director at Design Packaging Inc, was a featured speaker along with industry professionals from Facebook, UIE, Pinterest, and Google. Evelio delivered a relevant and impactful talk titled, “The Second Most Important Thing”.
Evelio spoke to the types of failures, and the destructive impacts that fearing failure has on the creative mind. He also discussed how to start incorporating failure into your daily process by starting with mini failures, and understanding risk management. These are the failures that build up a stronger, more creative professional. Don’t be afraid of failure, don’t be afraid to put yourself out there, don’t be afraid of new ideas.
In a world of glossy renderings, spec sheets, and 3D printing, using sketching as a core design tool may seem antiquated, but it will always be a valuable skill in the designer's tool belt. When sketching, ideas spill out of your brain and onto the page much faster than any current process. It may lack the fidelity of detailed renderings and mockups, but by starting with sketches you are able to quickly work your way through many ideas. And in the end, come to a better and more informed solution.