Critics pummeled “Confessions of a Shopaholic” with scathing reviews, booing the movie for flaunting consumerism during the recession. While in the end heroine Rebecca Bloomwood learns her lesson and cuts up the credit cards, the lust for labels she exudes during most of the film left a bad taste in critics’ mouths. Conspicuous consumption is gauche these days.
So what are luxury retailers to do? We can be certain that Prada, Louis Vuitton, and Gucci aren’t planning to throw in the towel quite yet. Nor are the wealthy willing to stop consuming. Instead, lux retailers are stocking their stores with nondescript shopping bags, allowing customers to avoid the scornful eyes of fiscally cautious onlookers.
Lately, high-end retailers have approached Design Packaging requesting their shopping bags be redesigned to lessen their once acceptable ostentatiousness. Without skimping on quality or materials, bags that previously had emblazoned brand names are now taking a more understated approach. The label is now barely visible; identifiable only under careful inspection.
Less is more, these days.