« February 2009 | Main | May 2009 »
I recently started the Shopping Bag Design Group on Flickr as a place for fledgling or not so fledgling designers to showcase shopping bag photos, including their own work or favorite designs. I am excited for our small community to grow into a larger, eclectic collection of artists wanting to expand awareness of the modern philosophies of today’s designers.
After reading Ted Minini's post on package design blog: thedieline.com “Advertising is Dead. Long Live Packaging.” I have to agree with his assessment. It seems that we have become immune to advertising these days as we are bombarded everywhere we turn (i.e. television, web, print, radio, shirts, skywriting, bumper stickers, window decals touting grout cleaning, emails, text messages - ugh). Advertising no longer has the impact it did a few generations ago, so now the last place we interact with products and the last chance of changing the minds of consumers is... at retail where advertising dollars can go to make a difference.
I recently spotted a photo of Paris Hilton and Miley Cyrus
carrying the Harmony Lane Beverly Hills reusable shopping bag in Us
Magazine. Celebs in Hollywood seem to
love displaying their purchases, especially when those items reflect their
eco-consciousness.
It’s clear that today’s urban lifestyle calls for a tote that shoppers not only love to be seen carrying but is also environmentally green. In an effort to become more eco-friendly, the trendy Harmony Lane Beverly Hills came to us looking for an upscale tote to replace their paper shopping bags. The result of our partnership was a chic, reusable shopping bag - black silk screened logo on cream colored non-woven material with black trim. The sturdy handles allow for ease in carrying the tote on or off the shoulder.
Critics pummeled “Confessions of a Shopaholic” with scathing reviews, booing the movie for flaunting consumerism during the recession. While in the end heroine Rebecca Bloomwood learns her lesson and cuts up the credit cards, the lust for labels she exudes during most of the film left a bad taste in critics’ mouths. Conspicuous consumption is gauche these days.
