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May 2009

Blogs We Love

Here is a list of Blogs we love for a million reasons, retail packaging, inspiration, design, fun stuff, odd stuff, and ways to clear your mind to dive into the next project.

Illustrator tool box
Blog without words
Randy Ludacer's Boxvox
Brocade
Stephan's Daily Monster, love this. great artist.
Packaging
More packaging
And even more packaging
And even more packaging than that



Good-bye to Design Packaging's Lux Kit

Design_Packaging_Marketing

Design Packaging's 25th anniversary is coming up which gives us the perfect excuse to redesign our marketing materials. As excited as I am to be working on the new kit, I am sad to see last year's kit edged out by a newer, faster, younger, and better looking model. 

The 2008 Luxury Retail Packaging Kit was completely designed from the recipient’s perspective. Putting yourself on the consumer’s side of the equation, as opposed to the designer's side, allows you to understand the anticipation of the entire unveiling process.

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From the Designer's Desk: Mountain Top

DPI RETAIL SHOPPING BAGS

Discovery Land's Mountaintop Golf & Lake Club is rugged, luxury living in North Carolina's famed Blue Ridge Mountains. In need of shopping bags, Mountaintop approached Design Packaging to create a cohesive retail packaging program that would convey the wild spirit of Mountaintop Club.  The challenge?  The program had to be designed, the materials selected, and the details approved in a matter of two short weeks. 

With no time to waste, research began immediately.  Reading everything I could on Blue Ridge Mountains, Google-Earthing the area, and discussing the property with Discovery Land, I had a pretty clear picture of what was needed to convey their message of rugged luxury.

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