Absolut Sagmeister?

Can you tell which images are Sagmeister's and which are Absolut's?

Having been a fan of extremely influential graphic designer Stefan Sagmeister for years as most of us have been (whether we appreciate his work or just his down to earth personality), I was surprised to see what I felt could have been his work selling Absolut Vodka.

The new Absolut ad featuring thought provoking philosophies of life is a carbon copy of Sagmeister's  "Things I have Learned in My Life So Far". Although not the originator of the concept of using every day objects to create fonts, this is something he has been doing for years in a very similar fashion when compared to the commercial. When learned that he had no part other than being the clear inspiration and that this was directed by Rupert Sanders, I thought couldn't they have just hired Stefan to do it? Or did they try and he turned them down?

Do you feel Absolut should pull this ad?