Holiday Packaging as Product

Twelve Days is a small family startup in San Francsico, CA, inspired by one of their longstanding Christmas traditions – celebrating the Twelve Days of Christmas by giving a small gift on each day. For nearly 30 years, they hung their 12 Days gifts in small boxes on their Christmas tree, with the recipient searching the tree for a box to open each day.

In Fall 2007 they decided to share their way of celebrating the Twelve Days with the world, and began the design process for their gift box sets. After months of researching materials and processes Design Packaging and Twelve Days found the right combination of foil paper and hotstamp treatment to give this product the subtle luxurious feel of an heirloom box. read more>>