Comps - The Unsung Heroes of Design

Interactive fragrance packaging concept

With the thousands of comps developed in-house at design packaging, we'll be starting a group for comps and mock-ups, so many packaging ideas go unseen that we really want a place to highlight these unsung heroes of the packaging world. Many packaging comps are made to discover faulty engineering, improper folding techniques, and all of the ugly issues that aren't apparent until the sketch on your pad becomes a physical working model. These are the ideas that allow you improve on design, construction, material selection, and anything that may be overlooked on the trip an idea makes from your brain, down your arm, through your fingers, and on to paper with the help of your pencil.

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Ste Michelle Wine Packaging

When Washington State's oldest and most acclaimed winery came calling, Design Packaging was ready for a challenge.  Every year Ste Michelle produces a special vintage for it's Artist Series, this year's artist is Eva Isaksen.  

When it comes to wine packaging, the visual aspects of the design is only one of many pieces to the puzzle. Mass production, fulfillment, shipping, product weight distribution, and user experience, are a few other puzzle pieces that must be considered before putting pen to paper to begin sketching and developing new packaging concepts.  

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