…Again. The first time luxury fashion house Yves Saint Laurent came out with their own brand of cigarettes was back in 1985 amidst a flurry of controversy. Now, with even stronger evidence of health risks and numerous anti-smoking groups, it's sure to stir up even more controversy.
It's actually nothing new. Other luxury brands such as Versace, Pierre Cardin, and Cartier have also added nicotine to their line. Though they themselves may not actually produce them, they more than likely licensed out their names to tobacco companies. These "luxury" cigarettes marketed and sold mainly in areas like Asia and Russia, are also easily purchased online.