Safeway Rebrands In-House Snack Packaging "Artisan"

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Well, not artisan in the sense of food (though we found it pretty yummy), but artisan in the sense of packaging design. "The Snack Artist" is Safeway's store-brand of snacks that feature clever names and doodles on the food packaging. Frankly, we think it's brilliant.

The design is simple but eye-catching, making it stand out from a lot of the other brands on the shelves. It makes you smile and even chuckle, not to mention snapping a pic for twitter. It brings typical mainstream snack packaging design to a more down-to-earth and personal level. Of course, we also loved the resealable top feature that helps keep the chips stale-free. Read more about it on the Safeway blog.

Safeway's packaging design is all that, and a bag of chips (I can still say that, right?).

Check out some of Design Packaging's Food packaging


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Safeway_resealable_packaging_design_chips_snacks_snack_artist

Safeway_grocery_packaging_design_chips_snacks_snack_artist

Comments

bin liners

What a great post and wonderful packaging of house snack packaging. I will keep these sites bookmarked so that I won’t have to spend so much time looking for the right resources in the future. It makes you smile and even chuckle, not to mention snapping a pick for twitter. It brings typical mainstream snack packaging design to a more down-to-earth and personal level.Thnaks for nice packaging blog.

Shop Fitting Brisbane

thats a great package i have even seen for waffers chips.....

moncler

A bold attempt is half success

dream

This wrapper is indeed better than the previous one. It is easier on the eyes and more tempting to buy.

cement mixer

love that they added a ziplock to it so that you can store it when you haven't finished it.

Jordan 4 Cement

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