Safeway Rebrands In-House Snack Packaging "Artisan"
Well, not artisan in the sense of food (though we found it pretty yummy), but artisan in the sense of packaging design. "The Snack Artist" is Safeway's store-brand of snacks that feature clever names and doodles on the food packaging. Frankly, we think it's brilliant.
The design is simple but eye-catching, making it stand out from a lot of the other brands on the shelves. It makes you smile and even chuckle, not to mention snapping a pic for twitter. It brings typical mainstream snack packaging design to a more down-to-earth and personal level. Of course, we also loved the resealable top feature that helps keep the chips stale-free. Read more about it on the Safeway blog.
Safeway's packaging design is all that, and a bag of chips (I can still say that, right?).
Check out some of Design Packaging's Food packaging
What a great post and wonderful packaging of house snack packaging. I will keep these sites bookmarked so that I won’t have to spend so much time looking for the right resources in the future. It makes you smile and even chuckle, not to mention snapping a pick for twitter. It brings typical mainstream snack packaging design to a more down-to-earth and personal level.Thnaks for nice packaging blog.
Posted by: bin liners | June 24, 2011 at 11:19 PM
thats a great package i have even seen for waffers chips.....
Posted by: Shop Fitting Brisbane | August 23, 2011 at 09:12 PM
A bold attempt is half success
Posted by: moncler | December 22, 2011 at 06:16 PM
This wrapper is indeed better than the previous one. It is easier on the eyes and more tempting to buy.
Posted by: dream | January 31, 2012 at 09:32 PM
love that they added a ziplock to it so that you can store it when you haven't finished it.
Posted by: cement mixer | February 05, 2012 at 06:17 PM