2012 AMERICAN PACKAGE DESIGN AWARDS
Graphic Design USA (GDUSA) has named the winners of its annual American Package Design Awards.
Scottsdale Arizona's Design Packaging and LuxCrux creative team are honored to receive 2 GDUSA American Packaging Design Awards for their work on the Barney's Lady Gaga Pop-up Invitation, and the Auberge du Soleil truffle packaging.
For nearly five decades, Graphic Design USA has sponsored design competitions that spotlight areas of excellence and opportunity for creative professionals. Of these, the American Package Design Awards is the fastest growing. The reason is simple but profound: marketers are challenged as never before to convey their message. Package design — along with the related disciplines of point-of-purchase and instore graphics — is increasingly the difference maker in the purchasing decision.
Gordon Kaye, editor of Graphic Design USA, stated: “The American Package Design Awards celebrates well-designed and well-executed graphic design, of course, but also the power of design to advance the brand promise and forge an emotional connection with the buyer at the moment of truth.”
This year, there were nearly 1,600 entries, up 10 percent, while only a very selective 250 firms were recognized for their work. Winners receive an Awards Certificate suitable for display and may be published in the printed annual, online on GDUSA's popular website, and in our new app.
This year’s competition was sponsored by Neenah Paper, with special attention to Neenah Packaging and Label Papers of instantly obvious distinction.
About GDUSA
Since 1963, Graphic Design USA, also known as GDUSA, has been the business-to-business publication for graphic design professionals. GDUSA covers news, people, projects, trends, technology, products and services of interest to creative professionals. The brand now includes a 50,000 visitor-a-month website, e-newsletters for graphic designers, and four design annuals in print and online covering graphic, packaging, website and corporate design.
Contact: http://www.gdusa.com
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