HOW magazine's May issue features a curated collection of custom packaging designs in their "Package Deal - 10 to Remember" article written by Bryn Mooth and Andrew Gibbs (editor of TheDieline.com). This month HOW wanted to "spotlight 10 projects featuring eye-catching paper choices and distinctive production techniques.
Lady Gaga's Workshop invitation for Barney's New York was featured as one of the top ten. Some of the key production techniques used were debossing, foil-stamping, spot gloss varnish and 5-color offset printing.
When asked what it took to come up with the final design, Evelio Mattos, Design Packaging Inc's Creative Director is quoted as saying: "Luckily, we have several math majors on staff at DPI, which helped with determining the proper angles and directions of folds, but a lot of it was trial and error." Pick up the latest issue of HOW and check it out.
CLICK HERE to see "Barney's This Way", an exclusive behind the scenes look of how we developed the packaging design for Gaga's Workshop invitation.