On June 25th the creatives of the world united in Boston, Massachusetts at the 2012 HOW Design Live conference. It hosted the HOW Design Conference, Creative Freelancer Conference, Inhowse Mangers conference, and of course The Dieline Package Design Conference. These conferences take place every year in different cities across the US, and are one of the biggest design events in the states.
The Dieline Package Design Conference was lead by founder and editor in chief of TheDieline, Andrew Gibbs and consisted of notable designers and speakers such as Von Glitschka, Debbie Millman, Sam Harrison, Jonathan Ford of Pearlfisher, Terri Goldstein of The Goldstein Group, and many more. Speakers discussed everything from branding and retail packaging, to full-on case studies and processes.
Of course, one of the main events was The DieLine awards, which features the créme de la créme of packaging design. Much like Hollywood's Emmy and Golden Globe awards, it was a designer-studded event full of eager eyes, curiosity, and cameras. There were 38 winners in all with over 12 categories in packaging design that ranged from food and spirits packaging, to beauty packaging. It was an international affair with winners from all over the world: Australia, United Kingdom, Thailand, Greece, Netherlands, Germany, Austria, Taiwan, South Korea, Brazil, Turkey, and of course the USA. International designers that couldn't make it to the awards ceremony, submitted creative videos thanking TheDieline. It was truly an exciting event.
See all the winners at TheDieline Blog!
The evening receptions (aka after-parties) were sponsored by Mohawk, Shutterstock and Neenah Paper. The Shutterstock party featured Pixels of Fury, a live graphic design competition with live text voting. The Neenah Paper reception Sunday night was a revolution-themed costume party. People came dressed as historical revolutionaries, whether it be political, artistic or "you", a personal revolutionary.
If you're a designer or interested in the design process, this conference is a must. See you next year in San Francisco!