DKNY MYNY Launches at Madison Square Park


DKNY launched their latest fragrance, MYNY today at Madison Square Park. British pop sensation Rita Ora, the face of MYNY, made an appearance at the event as did Sports Illustrated Model Chrissy Teigan. The sun was out, and the energy electrifying as everybody was crowding to get a shot of the celebrities, and snack at the MYNY DKNY street cart serving raspberry and pink sea salt pretzels by Chef Dominque Ansel.



The fragrance bottle features a modern city-scape top and pink glass bottom, packaged in a structurally simple white box with bold graphics. DKNY describes the MYNY’s as “Top notes of raspberry, galbanum, and pink pepper. Middle notes of Egyptian jasmine, freesia, and orris. Bottom notes of patchouli heart, vanilla absolute, creamy musks, and ambergris.”



Hallie Krauser carrying the Design Packaging Everyday Retail Bag for DKNY.

Promotional packaging featuring video once opened.


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