“WHAT’S THE SECOND MOST IMPORTANT THING? FAILURE. PHOENIX’S OWN @EVELIOMATTOS OF @DESIGNPACKAGING TALKING FEAR AND PERSEVERANCE AT #PHXDW”
The annual Phoenix Design Week, a “celebration of design in the desert”, was kicked off this year with the Method and Madness Conference. A full two-day event, Evelio Mattos, Creative Director at Design Packaging Inc, was a featured speaker along with industry professionals from Facebook, UIE, Pinterest, and Google. Evelio delivered a relevant and impactful talk titled, “The Second Most Important Thing”.
Evelio spoke to the types of failures, and the destructive impacts that fearing failure has on the creative mind. He also discussed how to start incorporating failure into your daily process by starting with mini failures, and understanding risk management. These are the failures that build up a stronger, more creative professional. Don’t be afraid of failure, don’t be afraid to put yourself out there, don’t be afraid of new ideas.
“FEAR OF FAILURE WILL CAGE YOUR
The week continued with various design workshops and finished off with a closing party hosted at LaneTerralever.
Here are a few highlights from the event:
“@EVELIOMATTOS THANKS FOR BEING RELEVANT, INSPIRING AND FUN. #PHXDW”