Millions of people comprise the daily hustle and bustle at shopping malls and fashion meccas around the world where retail shopping bags often blend together, forming an entwined sea of color. Behind the bag, retail packaging design is something that requires thought, foundation and emotion. These fundamentals are what drive the tone of voice a brand projects, and provide a vehicle for self expression to the end user.
Luxury retail packaging design plays a lead role in establishing a brand’s identity in this traffic. Based out of Scottsdale, Ariz., with offices in New York, Houston, Dallas and Hong Kong, international packaging design corporation, Design Packaging Inc., tailors all stages of custom retail packaging from concept development to delivery. Design Packaging assists a range of clients from Alexis Bittar to Z Gallerie, developing innovative and enduring packaging concepts that reflect each brand’s unique DNA.