High fashion meets Sustainability with a dress from Catalytic Clothing that improves air quality by breaking down airborne pollutants coming in close proximity to the surface of the fabric. Erin O'Connor as HERSELF, still from Catalytic Clothing Film courtesy of Adam Mufti
The term “sustainable luxury” appears to be an oxymoron. However, the coexistence of fashion and sustainability has become a haute topic of discussion lately. In the world of fast fashion, trends change more than ever and eventually textiles flood the earth’s landfills.
Companies like H&M and Puma have taken a position on the matter. Puma’s “Bring Me Back” program encourages customers to return footwear, apparel and accessories to be repurposed and recycled at I-Collect. Last month, H&M held a discussion at Vogue Headquarters to discuss the future of sustainable fashion with a “Conscious Talk.” The Swedish retailer also created a new ‘Conscious Exclusive’ collection featuring Hollywood-inspired dresses made with sustainable material. The area of luxury fashion however, falls behind as most high-end retailers continue to push desirable yet un-sustainable textiles.